the ESRB, or Entertainment Software Rating Board, ultimately has a noble purpose. As most are familiar, games are rated E(everyone) through M(mature). Each rating level has a minimum age required for the game to be “appropriate”. The purpose of the system is clear: To provide an avenue for parents to determine what kind of media…
Amazon is breaking the mold of deciding which TV series will be hits and which will flop. Their innovative and revolutionary strategy? Asking the target audiences which shows they want to keep seeing. The professional mistake You might think finding out what your actual audience thinks are the best shows would be the default strategy,…
Children shouldn’t play games that contain violence. I don’t know if that’s actually true, but the entire world seems to make a habit out of assuming that it’s a golden rule. If we function under that same assumption, then we are forced to ask ourselves where to draw the line between violence that is okay…