Good news for iOS and Facebook – remember the days when you had to go to the App Store to download new apps? Well, those days are now over as Facebook and Apple just got a whole lot closer. A special Facebook/iPhone integration now makes it possible for iOS 6 users to log into their Facebook accounts and take advantage of third party apps, without being forced to leave their Facebook page.
Once a user finds an ad for an app he or she likes, they will be able to download by simply clicking the appropriate button. A dialog box will then pop-up, and all users need to do is follow easy instructions. After the download is complete, users’ are returned to where they left off – a far more pleasant Facebook experience when grabbing an app.
The change took place yesterday with mobile app install ads, giving iOS 6 users an easier way to download apps via pop-up window. This relationship will also benefit Facebook, as it could get developers to buy more of its ads, because the clicks they pay for are more likely to turn into actual downloads.
Facebook also gave developers a lot more freedom, allowing them to customize and be creative with ads. Developers will also be able to see analytics on installs by demographic, which includes age, gender, and country. Now, mobile app install ads will look much better and reach a more relevant audience, because developers can customize targeting.
With OS-level sign-in to Facebook, user can instantly authenticate into the third-party apps with social integrations. Users will be able to quickly ‘share’ to Facebook and sync Facebook friends’ profiles’ into their devices address book. This may only be the beginning, and other companies may be able to take advantage of this feature. The change was made possible because of a recent update to Apple’s API that enabled App Store pop-ups.
The question now remains whether this will open the door for many others like Twitter; and whether Google will follow suit and let Facebook and other apps build in Google Play pop-ups.