Microsoft’s Campaign misses the mark and backfires
Microsoft kicked off a mud-slinging campaign against Android smartphones in, what some are calling, a “desperate” attempt to drive users to Windows phone. Last night in a series of tweets, the Windows Phone account, was asking, if anyone had an “Android malware horror story”, and to “reply with #DroidRage with your best/worst story”; and promising a get-well present for the victims.
This of course got a huge response from droid users and other fans of Google’s mobile OS. Some Android customers did respond, telling ‘horror’ stories about deceptive apps spamming everyone in their contact lists; but the majority of those who responded, cited irony and ridicule towards Windows Phone instead.
The hashtag was quickly hijacked and turned around, with many seeing the campaign as a poor attempt to elicit customers. Many mocked the idea and criticized Windows for wasting time tearing down the competition rather than promoting its own products in a positive way.
Opinions flooding the web-o-sphere are pointing to an all-out desperate attempt on Windows part. Citing that the #DroidRage campaign makes sense because, Windows Phone 8 needs users and developers; prompting them to do anything necessary to get both groups involved. Instead of concentrating on a campaign dedicated to developers, Microsoft has resorted to bribery by offering people a free phone.
It became quite clear early on that the PR attempt was a total disaster. Considering Microsoft is the last company on earth that should be throwing stones for any malware issues. Looking through the twitter feed before posting, we couldn’t find any more “droid horror stories”, from users; but instead we discovered many more #WindowRage complaints. If anything, this entire campaign is one big embarrassment.