If you own an iPhone 5, you like most are very happy with the device and don’t have too much to complain about. But, if one complaint has seriously made the rounds all over the net, it’s aimed squarely at Apple’s maps fiasco.
When Apple made the decision to replace Google Maps with its very own version, the quality fell short. Telling it like it is Apples maps application was a complete and total disaster; Tim Cook found himself issuing an apology and even urging iPhone owners to use a different application.
The drama didn’t quite end there either. Scott Forstall, who was in charge of Apple’s Maps software, was fired for refusing to issue an apology for the maps failure. This prompted Apple to release a press release on October 29th, 2012 stating Forstall would be replaced and serve as advisor to CEO Tim Cook until his departure next year.
To say that Apples Maps have received harsh criticisms from the media, and customers alike would be an understatement. In fact, the only ones enjoying any of this have to be Google. Rumors surfaced just a few weeks ago about a possible comeback for a new map app, which caused some excitement for iOS 6 users. The buzz around the web said the app would contain turn-by-turn navigational systems among many other cool features.
Just a few days ago more news surfaced about Google making its final touch-ups to the new map app, making a triumph return to the iTunes store. Now all that’s left is for Apple to do the right thing, by clearing it and just making it happen. But, iOS users are urged not to get their hopes up because, sources in Google are saying Apple might not even let it happen.
But still, the drama steams full speed ahead; a few days ago the manager in charge of Apple’s Maps application was fired. Richard Williamson was let go by Senior Vice President Eddy Cue. Too many, a blunder is just a blunder; however to Apple, it seems the map fiasco has taken on a whole new level. Reports claim that Cue has plans to replace Williamson in order to replace the people’s confidence in the Maps application. Not only that but Cue is seeking outside advice from experts and is working with digital map company TomTom to fix navigation and mapping data for Apple.
It has become evidently clear that Apple, along with Eddy Cue is facing mounting pressure to correct the mapping software. Obviously this comes as no shock, considering Google is preparing to launch its own app in the iTunes store, which will lure users away and money from Apple.
Probably the biggest mistake made by Apple with regards to its maps application, was the hype it buried itself in. Before the mapping product was even released, Apple claimed it would be one of the best services on the market.
All we can do now is hope Apple makes the right decision and clears Google for its maps app; however we can’t help but remain a bit sceptical largely in part of Apple’s recent shake-up.
Do you think it will happen?