The BlackBerry 10 is set for launch, and with it, RIM’s future in Mobile will hang in the balance. CEO Thorsten Heins recently revealed that the company is aiming for 100,000 apps to made available for the platform on launch day. If RIM pulls this off, it would represent the largest total apps ever for a newly launched platform.
The reasons are simple enough; popular apps that the masses have come to love, like Instagram, Spotify or games like Angry Birds are now essential to mobile devices and consumers alike. Heins ambitions include offering the top 200 to 400 apps in a given segment, which is very significant considering what’s at stake for the company.
As of now, Heins is working hard to get developers on board, and RIM is even offering a wide variety of ways for developers to easily jump to the QNX-powered OS. The Android app, one of the most popular players, will continue to feature in BlackBerry 10. RIM also offers support for native C and C++ apps, HTML5 apps, Java apps and Adobe Air that currently run on BlackBerry smartphones.
Still, even with all of those options, BlackBerry has struggled to attract developers in the same way iOS and Android have. BlackBerry 10 is promising to bring a completely new experience to users, and many are predicting a favorable outcome.